Real estate doesn’t need more disruptors. It needs craftspeople

Better Homes and Gardens Real Estate President Ginger Wilcox shares a call to bring care, knowledge and professionalism back to the center of the industry.

Here’s what your next listing appointment should look like

If you normally get nervous during listing consultations, team leader Carl Medford offers reassurance that listening more than you speak can help you land the listing.

10 fresh ways to move new clients from hesitation to handshake

Working with commitment-phobic clients can be a struggle, coach Darryl Davis writes, but with empathy and education, you can guide the most hesitant client toward a confident handshake.

Huddle Up: Building a real estate team with purpose

Coach Melanie Klein profiles Michala Costello and the Curated Living Team to find out how they stay connected and consistent.