Struggling agents, 3 mins with Trump, ChatGPT revolution: Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

How changing demographics are reshaping the luxury market

As millennials and Gen Z take center stage in luxury homeownership, the industry will have to adapt to meet the needs of these buyers, Lindsey Harn writes. They want spaces that align with their values, needs and ambitions.

From random to reliable: How to build a referral machine

The best agents’ businesses are powered by referrals, Jimmy Burgess writes. Here are seven timeless, proven strategies that agents are using in today's market to build their own referral networks.

The price isn’t right? How to talk sellers through their concerns

Sellers don't want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing.