Real estate AI increasingly blurs the lines between humans and tech

Real estate companies are rolling out AI assistants with human names and attributes. The tools are increasingly blurring the lines between what tech can do — and what it is.

Resilient by design: 5 ways new agents turn setbacks into strength

Lean on systems and support that take the busywork off your plate — like CRMs, done-for-you marketing, voicemail drops and smart follow-up templates, coach Darryl Davis writes.

You’re not just a real estate agent – you’re a business

One-size-fits-all answers just don't cut it in this highly complex market. Start thinking bigger, and build the business of your dreams, Coldwell Banker Warburg's Kevelyn Guzman writes.

Trust is your competitive edge. Most agents earn it the wrong way

In a market with fewer clients and more competition, trust is the ultimate differentiator for real estate pros, Better Homes and Gardens President Ginger Wilcox writes.