Housing starts beat expectations in February but headwinds loom

Privately owned housing starts rose 11.2 percent but still fell behind February 2024 activity, according to data released Tuesday by the U.S. Census Bureau and the Department of Housing and Urban Development.

The psychology of real estate: Understand what motivates buyers

Understanding buyer psychology is about more than closing business transactions, Darryl Davis writes. It’s about building genuine connections and guiding clients to decisions that align with their goals.

This Women’s History Month, make your DEI outcomes measurable

Standardize planning with a simple DEI checklist, Dr. Lee Davenport writes, and share measurable outcomes along with personal feedback and stories from each event as part of your diversity, equity and inclusion efforts.

7 tips for building a rock-solid reputation as a real estate pro

Agents who prioritize their professional reputation don’t just survive in the real estate business, coach Darryl Davis writes. They dominate it.