Rocket Companies to purchase Redfin in $1.75B all-stock deal

Rocket Companies announced Monday its plans to acquire Redfin in an all-stock transaction valued at $1.75 billion in equity. This acquisition will integrate Redfin's home search platform, which features over 1 million listings and a network of 2,200 agents, with Rocket Companies' mortgage originatio

More sellers are taking a hard-line approach with commissions: Intel

The most recent Intel Index data suggests that agents are beginning to track patterns in what's happening to their commission rates in response to the industry practice changes, and are less uncertain about how it's impacting their business.

What will Stone Point do with its investment in Keller Williams?

Private equity firm Stone Point Capital is seeking to grow Keller Williams and ultimately cash out, analysts told Inman. That expansion could come from new tech, an IPO, or something else entirely.

How to amplify your brand’s voice and attract your dream clients

If you're sick of blending into the sea of sameness, avoid these three common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide.