Ryan Serhant: Real estate has a big problem with chasing trends
The star broker said at Inman Connect New York Tuesday that the industry hasn't fundamentally improved enough, which makes him fear the past's mistakes will be repeated.
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Don’t sacrifice humanity for convenience in marketing
"What people want more than anything is not an automated response," Gisele Ugarte said during Day One of Inman Connect New York.
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How to stand out from the AI marketing noise
Agents and brokers can make the most of the latest "martech" tools by first identifying an area of expertise that they can build their brands on, then forging lifelong relationships with clients.
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Top agents on AI: ‘It’s affordable leverage’ you can’t afford to ignore
Grab the opportunity, Carrie McCormick of Christie’s International Real Estate, Carrie Soave of eXp Realty and Karen Stone of Engel & Volkers told Inman Connect New York attendees.
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