Two big mistakes holding some agents back

Even as the housing market continues to cool in the face of low inventory, high interest rates and growing affordability concerns, some agents are finding ways to uncover opportunities and grow business. Others, however, are struggling to regain the momentum they had during the go-go days of recent

How to turn your Google Business Profile into a lead gen machine

If you want to raise your profile on the world's most prominent digital platform, a Google Business Profile is the way to go. Jimmy Burgess offers the secrets to optimizing your online presence with this underutilized marketing tool.

Lesson Learned: Work hard and give back

Find out how this veteran of the fashion industry turned her knowledge of high-end retail to the business of luxury real estate.

Here are the must-win everyday negotiations you’re facing now

Many negotiations take place outside of the deal. Your ability to navigate them successfully will determine whether clients work with you in the first place, broker Nick Schlekeway writes.