Homebuyer demand stays strong as mortgage rates stabilize near 2025 lows: MBA lender surveys

With mortgage rates still hovering near 2025 lows, purchase loan applications hit their second-highest level of the year last week after adjusting for seasonal factors.

8 reasons your brokerage needs an agent recognition plan

If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy.

Fed cuts rates for 3rd time in 2025, but might cut just once next year

The 9-3 split vote reflects differing views on whether the central bank's biggest worry is inflation or rising unemployment, with data lagging after the government shutdown.

Forget ‘write me a post’: Use AI to build better client relationships

Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business.