The AI efficiency revolution: Your 2026 competitive edge starts here

Troy Palmquist writes that the agents who win next year won’t be the ones working hardest; they’ll be the ones working smartest with game-changing AI tools.

In latest industry hook-up, Follow Up Boss and Rechat target industry power users

Follow Up Boss and Rechat agreed to create a two-way integration, meaning data acted upon in one will be updated in the other. Users can use Rechat’s automated, AI-supported creative and strategic marketing features to identify and contact existing FUB lists and leads.

SCOOP: Fannie and Freddie are cutting back on the information they publish

For the first time in 15 years, Fannie Mae didn't publish the results of its National Housing Survey in November. The survey has showed homebuyer sentiment remaining well below prepandemic levels this year.

This company is bringing W2-type benefits to real estate agents

RLTYco's new offering, RLTY Blue, provides corporate-grade discounts on services such as photographers, digital tools, VIP transportation, wellness services, luxury goods and more.