Future-proof your digital footprint for 2026 (and beyond)

Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents.

Change strategy as the market shifts to win the listings long game

Coach agents on how to shift from “turn-and-burn” tactics to intentional nurturing, smarter messaging and pricing that reflects today’s market realities.

Listing leverage: How to win the game of securing sellers

Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets.

Can agents use AI to help with contracts and disclosures?

While AI is no replacement for your expertise, seasoned agent and long-time coach America Foy says you can use it to simplify and explain critical information to clients.