Price cuts and concessions: Here’s how to prepare homeowners for the reality of selling a home today

High interest rates, growing inventory and economic uncertainty have cooled the housing market, forcing sellers to make price cuts and concessions. Agents say realistic pricing, smart repairs and strong presentation are key to helping homeowners navigate the new normal — where bidding wars are rare

Yes, the current market is brutal, but ‘boomsday’ is on the way

Boomsday isn’t a fantasy, Oliver Graf writes. It’s what happens when years of pent-up demand hit a turning point. And that point is coming soon.

5 magic phrases that help real estate agents close more deals

These five simple phrases from Jimmy Burgess have helped countless agents win more listings, close more buyers and lead to more cooperative transactions with other agents.

How to audit your brand like a marketing pro

Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now.