What Starbucks, TikTok and Taco Bell can teach us about marketing

From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real win still comes from intention.

Why Fannie and Freddie still won’t accept more inclusive credit score

FHFA Director Bill Pulte ordered the mortgage giants to start using more inclusive VantageScore 4.0 in July. But adoption is a "complex, technical and arcane" process that could drag into next year.

Don’t just survive. Diversify: Now Streaming

Learn practical ways to diversify your real estate agent income through rentals, referrals, education, content and strategic partnerships.

Real partners with MAXA Designs on agent marketing platform

The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm's AI-powered concierge, Leo CoPilot.