Before you talk to a seller, learn where you fall on their trust scale

Sellers are drowning in information, coach Darryl Davis writes. What the seller needs is a grounded, knowledgeable advisor who tells them the truth about their house.

Real estate is losing the public’s trust. Here’s why

On this episode, Samson Properties CEO Donny Samson explains why consumers are losing confidence in the industry and what agents, brokerages, MLSs and associations can do about it.

In the age of AI, here’s why homebuyers still need a human

The greatest value of all isn't information or interpretation, Suzy Minken writes. It's having another human witness the buyer experience.

EXp tech chief: The off-MLS debate keeps leaving out the buyer

When it comes to private listings, the seller's case is being made loudly and well, eXp CTO Carrie Lysenko writes. The buyer's voice is barely being heard at all.