How to create a purpose-built brand for luxury real estate

While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don't forget to stay true to your authentic self.

The savvy agent’s guide to working with athletes and celebrities

In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership.

Here’s what a Redfin data journalist learned from taking a $25K bath on the sale of his house

Senior data journalist Mark Worley co-authored a new Redfin report showing that roughly 6 percent of U.S. homesellers are at risk of selling at a loss. The analysis hit close to home — he and his wife just did exactly that, selling their St. Louis home for less than they paid.

The modern Realtor’s toolkit

Smart agents rely on digital tools to handle the behind-the-scenes work — from asset creation to scheduling — so they can focus on what clients remember: Service, advice and results.