7 luxury listing marketing secrets that lean into storytelling

With so much information readily available online, the sales pitch for creating a luxury listing's value proposition, one that's centered on the story and the lifestyle, has never been stronger, new Inman contributor Fritts Causby writes.

Compass’s Andrew Jevin to agents: Embrace the ‘cringe’

Star Compass agent and social media savant Andrew Jevin shares how agents can show up more authentically online.

What 30 years in real estate teaches you about change, people and staying relevant

ERA President Alex Vidal interviews award-winning broker-owner Mark Cenci about his decades in the business and the lessons he's learned.

The $1.49B question every listing agent must answer now

Stop calling marketing materials “data,” Darryl Davis writes. Zillow's study is a position. Compass's survey responses are a position. Your CMA, with your local comps, on this home, is data.